The most effective risk management strategy in any real estate project is based on research. Our market research services form an integral part of our marketing services.
Our experience on the ‘coal face’ combined with formal, focused and systematic research allows for us to paint a more detailed picture of what is really happening in the marketplace.
Our extensive knowledge of the Greater Sydney Region allows us to undertake detailed market research in relation to both current and proposed projects including identifying potential buyers and suitable product options ensuring suitable product is developed in appropriate stages at the right price at the right time.
Our research department can offer external consultancy services to suit the individual needs of each client.
Below are some of the projects the directors of ULH have been involved in:
PENRITH LAKES DEVELOPMENT CORPORATION, NSW
Potential rezoning to residential
Peter Lowry was engaged in an advisory role by Boral Ltd in relation to the potential rezoning of lands in the Penrith Lakes area.
MINTO/REVESBY, NSW
Department of Housing
Existing Suburb
1300 Homes
We were responsible for providing market advice and research for the renewal of a 1300 home housing estate. This involved working closely with the Department of Housing and providing innovative solutions to the challenges faced by the Department.
AURORA CONSORTIUM, NSW
Olympic Village Consortium
1,500 Apartments and Townhouses
Peter Lowry was bid director to the Aurora Consortium. The consortium comprised of some of the biggest company in the property industry including Walker Corporation, Macquarie Bank, Stockland, Multiplex and Daewoo.
ROPES CROSSING, NSW
Lend Lease Residential
Masterplanned Community
8,000 Lots
Ropes Crossing will eventually house between 8,000-10,000 people. Peter Lowry was requested to provide advice on market research findings and proposed marketing strategies between 1994 and 2004.
YALLAH, NSW
Macquarie Bank
Masterplanned Community
300 Lots
Preliminary research undertaken on behalf of Macquarie Bank identified key issues and preferred product mix to enable this unique site to be developed by the Winten Property Group.
NORTH WEST SECTOR, NSW
Sydney Water
12,000 Homesites
The group undertook a review of supply and demand in the North West Sector for Sydney Water and the Auditor General.
MANGO HILL, QLD
Lend Lease
Masterplanned Community
9,983 Lots
The group provided marketing information to Lend Lease in preperation for the planned development of a new suburb in Mango Hill.
ANNANDALE ESTATE, QLD
Angliss Properties
Masterplanned Community
400 Lots
The group provided advice to Angliss Properties on the marketing and promotion of this award winning estate in Townsville. Located opposite Laverick Barracks, the estate was positioned as the benchmark for quality developments in Townsville.
CALOUNDRA DOWNS, QLD
Lend Lease
Masterplanned Community
3,000 Lots
A marketing analysis and forecasting report was prepared by the group to assist Lend Lease and EFG-Australia to determine the best marketing positioning and to provide strategic guidance for future planning and development of the 3000 lot site.
DEER PARK, VIC
Angliss Properties
Masterplanned Community
2,500 Lots
The Deer Park development team were faced with negative perceptions of the area. The group designed the market research brief, analysed the findings and developed the marketing strategy.
CENTRAL SQUARE, NSW
Walker/Australand
350 Managed Apartments
Walker Corporation consulted the group to provide estimates of value and design appropriate marketing strategies for this infill project at Broadway in Sydney.
JACKSONS LANDING, NSW
Lend Lease
High Density Mixed Use
1,500 Lots
The group was responsible for providing inital competitive product profile, propsed product mix and product pricing prior to this project’s release.
