Urban Land & Housing Group (ULH) is a boutique property company that specialises in a range of first class customised property services to its clients. We are passionate about optimizing the return and minimizing risk for our clients through our expertise, dedication, innovation and professionalism.
With a strong focus on Sydney residential property ULH have been actively involved with many of Australia’s largest private and listed companies as well as both State and Federal Government agencies.

In addition to our highly systemisedoperation we are fortunate to have additional outlets and our associate companies for the promotion of our clients services including:
- Landsites.com.au (100% owned by ULH)
- A relationship with building companies in display villages throughout Sydney With over forty years combined experience ULH Directors have extensive expertise in the entire spectrum of the property development process including:
- Market research
- Development and implementation of tailored
Project marketing campaigns
- Site acquisition
- Feasibility studies
- Community consultation
- The development approval process
- Overseeing construction tendering process
- Setup & management of display villages
- Large scale auction campaigns
- On-site sales representation
- CRM management solutions
- Property management
Expertise, Dedication, Innovation & Professionalism

INTRODUCTION
ADDITIONAL SERVICES/RESOURCES
With the internet now drawing an extraordinary amount of enquiry, ULH have developed a land portal being www.landsites.com.au. This website allows for developers to list their developments and each and every homesite in a clear and concise fashion. Although our promotional strategiesinclude the major commercial sites such as realestate.com.au and domain.com.au we also utilize www.landsites.com.au to showcase the various land we have for sale. Not only is the website featured on all the major search engines, as well as linked from the abovementioned sites, we are promoting the site to all the sales consultants from home building companies.The site is a preferred option for these ‘additional sales consultants’ as they can quickly and easily find land by searching the most common search terms. landsites.com.au is now being utilized by external agents and we can see a huge future for the site. Being 100% owned by ULH there will always be the opportunity for our own clients to receive preference on the site. www.landsites.com.au

The residential property management division was formed to manage the portfolio of the Directors of the company. It soon expanded to include properties owned by staff and colleagues – a portfolio grown organically.The division gained momentum and scale when one of our clients, an Australian ASX listed company selected us to manage the portfolio of their investor clients throughout NSW. Our team of dedicated property management professionals now manage a wide range of residential properties across the Sydney metropolitan area. When engaging Urban Land & Housing Group to manage an investment property landlords can be assured they are in safe hands. Our aim is to ensure that the role of a landlord is profitable and trouble free whilst being kept informed in relation to the property and state of the market.
This includes:
Personalised Service
- Prompt personalised service from
experienced managers
PROPERTY MANAGEMENT
- One point of contact through entire process
- 24 hours/7 days a week service
Tenancy
- Current database of prospective tenants
- Efficient, effective advertising
- Rigorous and thorough tenant selection process
- Minimum vacancy periods
Routine Inspections
- Regular inspections of rental properties
Supervision of Maintenance and Repairs
- All contractors fully licensed and insured
Collection of Rentals
- Daily reconciliations to minimise arrears
- Easy electronic rental payment for tenants
- Utilisation of the latest computer software
- SMS alerts to tenants
Payment and Reporting to Landlords
- Choice of fortnightly or monthly payments
- Electronic transfers
- Detailed monthly rental statements
- Regular rent review recommendations
- Market commentary and analysis
- Access to new investment property offers

RELEVANT EXPERIENCE/PROJECTS
P R O J E C T O V E R V I E W
STONECUTTERS RIDGE
COLEBEE, NSW
PROJECT SYNOPSIS
Year of Appointment: 2009
Project Type: Land,
House & land packages
Suburb: Colebee, NSW
Client: Medallist
Value: $500M
Project Director: Peter Lowry
Overview:
ULH have been appointed together with Urban Pacific as marketing agents for
the Stonecutters Ridge Estate at Colebee in north-western Sydney.
Stonecutters Ridge is another quality development created by Medallist, a
leading developer of award-winning masterplanned communities. Formed as a
joint venture between Greg Norman’s Great White Shark Enterprises and
Macquarie Group Limited, Medallist specialises in premium residential golf
course developments across the globe.
Stonecutters Ridge is a facilities focused lifestyle community with Sydney’s only
world-class 18 hole golf course in the north-west. The approximately 840
homesites are Torrens Title, with no community or strata levies and range from
650-1085sqm. House and land packages are also available. Community facilities
include luxury resort-style clubhouse, recreation centre, café and convenience
store, swimming pool, tennis courts, community centre and children’s play
areas.
Location:
Located at Colebee in north-western Sydney, a short drive from all the
community facilities of Bella Vista, Castle Hill, Rouse Hill and Blacktown and
just 45 mins to the Sydney CBD via the M7 and Richmond Road. Stonecutters
Ridge is also close to the Western Sydney Parklands.
Urban Land & Housing Group Pty Ltd

P R O J E C T O V E R V I E W
GANDANGARA
BARDEN RIDGE, NSW
PROJECT SYNOPSIS
Year of Appointment: 2009
Project Type: Land
Suburb: Barden Ridge, NSW
Client: Gandangara Local Aboriginal
Land Council
Value: $15,000,000
Project Director: Christopher Lowry
Overview:
ULH have been appointed by the Gandangara Local Aboriginal Land Council
to market Barden Ridge Stage 2 at Timbrey Circuit, Barden Ridge comprising
39 residential lots.
Land in the Sutherland Shire is rare and the objective of ULH is to maximise
the realisation to GLALC via a highly targeted local sales campaign. The land is
located on the site of an old quarry and is bordered by natural bushland on
three sides. More information can be found at www.gandangara.com.au.
Lots range in size from 550sqm to 940.3sqm.
Location:
Barden Ridge is located 31kms south-west of the Sydney CBD and only 20
minutes from Sydney Airport in the Sutherland Shire. “The Shire” as the area
is known delivers all the best Sydney has to offer; famous beaches, iconic
waterways and rich bushland. The Shire is home to four National Parks,
including Australia’s oldest; The Royal National Park and boasts 11kms of
pristine beaches.

P R O J E C T O V E R V I E W
SIENNA GARDENS
CLAREMONT MEADOWS, NSW
PROJECT SYNOPSIS
Year of Appointment: 2009
Project Type: Land
Suburb: Claremont Meadows, NSW
Client: Investa Property Group
Value: $29,000,000
Project Director: Simon Hagarty
Overview:
ULH have been appointed by Investa Property Group to market and sell
Stage 1 of a new residential development known as Sienna Gardens located at
Claremont Meadows in western Sydney.
Sienna Gardens is a unique multi-staged estate of 98 blocks with a mixture of
land and house and land packages. Stage 1 features twenty-two large, level
homesites. The blocks range from 550sqm to 610sqm and are not subject to
community levies or restrictive covenants.
Sienna Gardens offers an almost secluded existence, yet is centrally located
next to major transport links and amenities. The estate gives those buyers, who
are not subscribing to the trend towards smaller building blocks, the
opportunity to purchase a good sized allotment and build with the freedom of
choice.
Location:
Sienna Gardens is situated in Caddens Road, Claremont Meadows close to the
M4, M7, Penrith CBD and the University of Western Sydney (Penrith
Campus), an hour from Sydney CBD and the Blue Mountains are only a short
drive away.

P R O J E C T O V E R V I E W
FREEMANS RIDGE
HORNINGSEA PARK, NSW
PROJECT SYNOPSIS
Year of Appointment: 2008
Project Type: Land and house & land
Suburb: Horningsea Park, NSW
Client: Inghams Enterprises Pty Ltd
No. of lots: 900
Project Director: Christopher Lowry
Overview:
ULH have been appointed by Inghams Enterprises,one of Australia’s most
respected brands, to market and sell its master planned development at
Horningsea Park to be known as Freemans Ridge.
Planned over a number of stages to provide quality homesites and house &
land packages, Freemans Ridge is Liverpool’s newest land release. The first
release was in April 2009.
Plans are also underway to construct the Freemans Ridge Display Home
Village to feature a selection of modern, affordable homes from a range of
Sydney’s premier builders.
Freemans Ridge is surrounded by an established community with a choice of
significant facilities and services.
Location:
Freemans Ridge at Horningsea Park is located immediately behind Carnes Hill
Marketplace on cnr Kurrajong Road and Sarah Hollands Drive. Freemans
Ridge is well serviced by buses and the nearby southern train line from
Liverpool into the City along with easy access to the M7 and M5.

P R O J E C T O V E R V I E W
EMERY RESIDENCES
NARWEE, NSW
PROJECT SYNOPSIS
Year of Appointment: 2008
Project Type: House and land
Suburb: Narwee, NSW
Client: Sunland Group
Value: $45,000,000
Project Director: Christopher Lowry
Overview:
ULH were appointed in 2008 to sell the remainder of Stage 2 of the
development and to devise an appropriate strategy to sell Stage 3 of the project
that consisted of 30 homes with an average price of $620,000.
The development consisted of 79 homes being a mixture of 2, 3 & 4 bedroom
homes. All the properties were sold off the plan and the main features of the
development were proximity to the shops and station as well as the homes
being Torrens Title.
Recognising the profile of the existing purchasers ULH engineered a strategy
that relied heavily on targeting the local community through mailouts, and a
extensive shopping centre campaign (Westfield Hurstville and Centro
Roselands).
Following a three phase launch (whisper campaign, prelaunch, release) the
Stage 3 was a resounding success with over 22 sales in the month of April,
2008.
The local house price record was smashed with the most expensive home
being sold for $758,000.
Location:
Narwee is located 18 kilometres south of Sydney and is part of the St George
area. Narwee lies across the local government areas of the City of Hurstville
and the City of Canterbury sharing the postcode 2209 with neighbouring
Beverly Hills. The main street is Broad Arrow Road, which runs from King
Georges Road in Beverly Hills to just past Bonds Road in Riverwood.

P R O J E C T O V E R V I E W
ELYSIA RESIDENCES
GLENMORE PARK, NSW
PROJECT SYNOPSIS
Year of Appointment: 2008
Project Type: House and land
Suburb: Glenmore Park, NSW
Client: Sunland Group
Value: $25,000,000
Project Director: Christopher Lowry
Overview:
ULH have been appointed to engineer a marketing strategy for this exciting
development opposite the town centre in Glenmore Park. In keeping with the
exceptional quality that Sunland are renowned for, this 58 townhome
development is aimed at the burgeoning empty nester market in the local area
looking to downsize their maintenance responsibilities but upgrade the quality
of their home.
Most townhomes are three bedroom with a mixture of double and single
garage configurations. The development is made up of a number of
architecturally designed ‘quadplexes’ with free flowing floorplans. The
development is strata title under a community scheme. Residents will enjoy the
use of a communal BBQ area.
Despite challenging market conditions ULH have been able to implement a
number of initiatives that has seen sales targets exceeded with both investors
and owner occupiers keen to purchase. The homes are priced from $396,000
and rentals being achieved by ULH management range between $410pw and
$450pw.
Location:
Glenmore Park is located 59 kilometres west of Sydney in the local
government area of the City of Penrith. It is one of Penrith City’s largest and
most rapidly developing housing estates. Its development has been carefully
planned to cater for the social, economic and recreational needs of its residents
and is a thriving, friendly residential community.

P R O J E C T O V E R V I E W
EDEN VIEW
MACQUARIE FIELDS, NSW
PROJECT SYNOPSIS
Year of Appointment: 2008
Project Type: House and land
Suburb: Macquarie Fields, NSW
Developer: Arella Pty Ltd
Value: $2,500,000
Project Director: Peter Lowry
Overview:
Stage 1 of this exciting modern ecologically friendly development of
approximately 20 houses at Macquarie Fields was completed in 2008.
The 7 architecturally designed 2 storey, 4 bed, 2 ½ bath, free-standing houses
were designed and built by the award winning Eden Brae Homes. The Eden
View Estate was a complete “turnkey” development, fully landscaped and no
strata levies.
At a time when Macquarie Fields was experiencing extremely difficult market
conditions the sales prices achieved were an overwhelming result for the
suburb. The sales became market leaders for the area.
Location:
Located within the tranquil ’Flowers’ Estate in Pelargonium Crescent
Macquarie Fields on the Ingleburn side of Macquarie Fields easily accessible to
recreational facilities, shops, transport and selective schooling.
Urban Land & Housing Group Pty Ltd

P R O J E C T O V E R V I E W
CASTEL RESIDENCES
CASTLE HILL, NSW
PROJECT SYNOPSIS
Year of Appointment: 2007
Project Type: House and land
Suburb: Castle Hill, NSW
Client: Sunland Group
Value: $31,000,000
Project Director: Christopher Lowry
Overview:
ULH were appointed to sell the remainder of this successful project in the
Sydney’s Hills district suburb of Castle Hill.
The development consisted of 51 community title free standing 3 and 4
bedroom homes bordering onto Gilroy College. The development also
provided a community clubhouse, BBQ area and recreation area.
Although the homes were on small allotments these were in high demand due
to the low maintenance lifestyle of empty nesters and corporate couples. A
highly targeted campaign was also devised aimed at investors in order to sell
the homes bordering onto the busy Old Northern Road.
The project was also within close proximity of schools, transport, Castle
Towers as well as the Norwest Business Park.
As with all Sunland product, the homes were constructed to the highest quality
with modern floorplans and excellent finishes and fittings.
ULH was also appointed by Sunland to manage the leasing of properties for
Sunland Investor Clients.
Location:
Castle Hill is located 31 kilometres north-west of Sydney in the Hills District.
Castle Hill is the administrative centre of the local government area of
Baulkham Hills Shire and part of the suburb is located in the local government
area of Hornsby Shire.

P R O J E C T O V E R V I E W
THE PEAK
SOUTH TURRAMURRA, NSW
PROJECT SYNOPSIS
Year of Appointment: 2007
Project Type: Land
Suburb: South Turramurra, NSW
Client: Falcon Ridge Property Group
Value: $6,000,000
Project Director: Christopher Lowry/
Simon Hagarty
Overview:
ULH were appointed by Falcon Ridge Property Group in 2007 to devise a
strategy to maximize the return of this unique development in South
Turramurra. As with other infill land subdivisions it was recognized that an
auction campaign was the best way to maximize the value. The average size of
the homesites was approximately 1000sqm.
There were a number of significant constraints with the land and it was heavily
timbered. Through a highly targeted campaign utilizing the internet and the
site specific website the auction campaign allowed for premium prices to be
obtained for the premium lots.
The remainder were sold within a few months of the auction campaign for
prices in excess of existing homes in the area.
Location:
South Turramurra is located 18 kilometres north-west of Sydney on the Upper
North Shore, in the local government area of Ku-ring-gai and is surrounded
on three sides by the Lane Cove National Park, which prevents through traffic
and results in a village atmosphere quite unlike that of its immediately
neighbouring suburbs. It features a village like shopping centre (including
excellent bakery, butchery, post office, pharmacy, grocery and liquor shops
and a gourmet pizza place operating at night), three churches, and a high
school.
South Turramurra is a very sought after location for young families due to the
proximity to both Turramurra Public school and Turramurra High school and
north shore excellent educational facilities

P R O J E C T O V E R V I E W
PARKSIDE ON SOMERSET
EPPING, NSW
PROJECT SYNOPSIS
Year of Appointment: 2007
Project Type: Land
Suburb: North Epping, NSW
Client: Urban Pacific (Macquarie Bank)
Value: $14,000,000
Project Director: Christopher Lowry
Overview:
ULH were appointed by Urban Pacific to devise the marketing strategy to sell
this unique community title land development in North Epping.
It was determined that the best method of sale was an auction campaign. As
with other infill land subdivisions it was critical to ensure that the maximum
value was achieved for the client. The average land size was 673sqm and a
quarter of the site was above the Epping M2 Tunnel.
The marketing campaign was challenging due to deteriorating market
conditions, a Federal election and rising interest rates. However, a
comprehensive marketing and promotional campaign was implemented with
the release day yielding 187 registered inspections.
A unique and rewarding initiative was the handing out of branded water
bottles at polling booths during the election campaign.
On the auction day there was a torrential storm but nonetheless more than
$7.6 million of property changed hands smashing the existing land record for
Epping.
Location:
Located in the southern sector of the Hornsby Shire, Epping offers an ideal
mix of commercial and bushland city living. As a key suburb on the main
northern train line, North Epping is readily accessible to the civic heart of
Sydney along the M2 motorway.
The Lane Cove National Park is nearby and Macquarie University and large
shopping centres are located in the neighbouring suburb of Ryde.

P R O J E C T O V E R V I E W
EURAMA
FAULCONBRIDGE, NSW
PROJECT SYNOPSIS
Year of Appointment: 2007
Project Type: Land
Suburb: Faulconbridge, NSW
Client: Adelaide Bank
Value: $650,000
Project Director: Simon Hagarty
Overview:
ULH were appointed by Adelaide Bank, on recommendation from Simms
Partners in Sydney, to sell this very challenging parcel of blocks in the lower
Blue Mountains township of Faulconbridge. The site comprised 70 acres and
was made up of 5 allotments.
The undeveloped site presented many challenges, as it was un-serviced,
covered in bushland and no sealed roads had yet been run into the subdivision.
Due to these factors, no building applications could be considered at
that time, which only enhanced the already difficult nature of the site.
ULH structured a sales and marketing campaign that sought to maximise
return to the bank and also to overcome the inevitable hurdles that were going
to be faced in the sale. ULH devised a public tender campaign aimed at buyers
all across Sydney and targeted builders, developers and the general public alike.
Throughout the sales process we encountered many hurdles including,
vandalism of main sign board, constant removal of lot signs, survey pegs for
the blocks were relocated to cause confusion and prospective buyers were
given misleading information about the sub-division by parties not wishing to
see the sale take place.
In the end however, ULH secured a buyer and exceeded the sale price
expectations of the bank, who subsequently formalised their approval of our
work in the form of a written reference.

P R O J E C T O V E R V I E W
DIGHT STREET
RICHMOND LOWLANDS, NSW
PROJECT SYNOPSIS
Year of Appointment: 2007
Project Type: Land
Suburb: Richmond Lowlands, NSW
Client: Boral Resources (NSW) Pty Ltd
Value: $8,000,000
Project Director: Peter Lowry /
Simon Hagarty
Overview:
Richmond Lowlands is part of an area owned by Boral Resources (NSW) Pty
Ltd and originally acquired as a sand and gravel resource which they then
wished to sell.
The site comprised 170.22 hectares and was marketed in 2007, for sale by
public tender.
Due to its location on a flood plain and with only limited water allocation, the
site had a very limited market of buyers.
The real challenge for this sale was the fact that Boral did not want a highly
publicised marketing campaign, due to market sensitivity. Therefore, as ULH
often does, we had to think outside the square with a marketing strategy for
the site. The main purchasers for land in that area were, turf farmers, polo
clubs or livestock farmers. However, due to its size, undulation and limited
water supply, those factors alone ruled out any real interest from the above
mentioned parties.
After some very strategic target marketing, ULH located a buyer and
negotiated a deal that was applauded and highly regarded by Boral Ltd, who as
a result, continue to be a valued client as they have for many years.
Location:
The site is located north of Richmond and the RAAF base between Dight
Street, Bensons and Cornwells Lanes.
Richmond is located approximately 51 kilometres north west of the Sydney
GPO.

P R O J E C T O V E R V I E W
WOODLANDS AT WAHROONGA
STAGE 2, WAHROONGA, NSW
PROJECT SYNOPSIS
Year of Appointment: 2006
Project Type: Land
Suburb: Wahroonga, NSW
Client: NSW Department of Planning
Value: $5,400,000
Project Director: Christopher Lowry
Overview:
Following the extremely successful auction of Stage One at Woodlands at
Wahroonga, the NSW Department of Planning re-appointed ULH to
undertake an auction campaign of their remaining home sites in the
abandoned ‘B2 Corridor’. As with Stage One there were challenges with
regard to topography, existing trees and Council’s DCP.
The marketing campaign was aimed at drawing people from the Hills area as it
was deemed that the traditional ‘North Shore’ purchasers would prefer to be
closer to the rail line. This strategy was again successful. In addition to
traditional marketing strategies, the campaign featured a tailored website that
ensured all relevant information was available to purchasers ensuring the DOP
was 100% transparent. Due to the shortage of land in the area, our networks
with homebuilders ensured the land was promoted as widely as possible.
The auction occurred on-site and only one lot was unsold at the fall of the
hammer.
Location:
Wahroonga is a suburb on the Upper North Shore, located 22 kilometres
north-west of Sydney, in the local government areas of Ku-ring-gai and
Hornsby.
It is known as a leafy, tranquil suburb that has attracted young families due to
relatively affordable prices and good size blocks in comparison to the rest of
the north shore.

P R O J E C T O V E R V I E W
WOODLANDS AT WAHROONGA
STAGE 1, WAHROONGA, NSW
PROJECT SYNOPSIS
Year of Appointment: 2006
Project Type: Land
Suburb: Wahroonga, NSW
Client: NSW Department of Planning
Value: $6,000,000
Project Director: Christopher Lowry
Overview:
ULH were appointment by the NSW Department of Planning to undertake a
comprehensive analysis on their land within the abandnoned ‘B1-B2” Corridor
in Wahroonga. There were a number of options that could have been pursued
by the Department and after recommendations by ULH it was decided to
auction the homesites following some minor development works.
Despite only 11 homesites on offer, ULH implemented a comprehensive
marketing and promotional campaign that involved a diligent on-site presence.
It was important to capture all ‘drive-by’ enquiry and speak to as many people
as possible including locals. Not only did this spread the message amongst the
community but also allowed for good community relations ensuring that there
was no backlash from the sale of DOP assets.
An on-site auction was held and all homesites were sold on the day for prices
exceeding the DOP expectations.
Location:
Wahroonga is on the Upper North Shore 22 kilometres north-west of the
Sydney central business district, in the local government areas of Ku-ring-gai
and Hornsby.
It is known as a leafy, tranquil suburb that has attracted young families due to
relatively affordable prices and good size blocks in comparison to the rest of
the north shore.

P R O J E C T O V E R V I E W
LINDFIELD HEIGHTS
LINDFIELD, NSW
PROJECT SYNOPSIS
Year of Appointment: 2005
Project Type: Land
Suburb: West Lindfield, NSW
Client: CSIRO
Value: $31,000,000
Project Director: Peter Lowry/
Christopher Lowry
Overview:
ULH were appointed by CSIRO to implement a marketing campaign to ensure
the maximum return to the Federal Government. Although initially CSIRO
were looking to sell the site en-globo research undertaken by ULH indicated
that there would be a higher return if the land was sold in its developed state.
The average lot size was over 1,000sqm
ULH implemented a comprehensive campaign that blanketed the whole of
Sydney through both traditional and electronic means. The resulting auction
was an extraordinary success with the land ‘sold off the plan’.
Over 1,000 people attended the on-site auction in sweltering summer
conditions and all 29 home sites were sold under the hammer for in excess of
$31,000,000 which was over $1,000,000 per lot.
ULH were recognized by the UDIA for this success and were a finalist in the
2005 UDIA awards for excellence in marketing.
Location:
West Lindfield is located 13 kilometres north-west of the Sydney Central
Business District in the local government area of Ku-ring-gai.
The suburb consists of predominantly large free standing homes and is
extremely popular due to its proximity to the City, Chatswood and access to
the Northern Beaches.

P R O J E C T O V E R V I E W
PACIFIC VIEWS
SOUTH CURL CURL, NSW
PROJECT SYNOPSIS
Year of Appointment: 2004
Project Type: Apartments
Suburb: South Curl Curl, NSW
Client: Private Developer
Value: $14,000,000
Project Director: Christopher Lowry
Overview:
ULH were appointed by a private developer to promote and sell this boutique
beachside development in South Curl Curl on Sydney’s northern beaches.
This development was a conversion of an old nursing home into 17 luxury
apartments many with expansive Pacific Ocean views and was to be sold ‘off
the plan’.
A comprehensive marketing campaign was undertaken targeted at local empty
nesters and investors. One of the main challenges was to convey to purchasers
that the project would indeed be boutique as the private developer had no
significant brand in the marketplace.
This was overcome by exceptional marketing material as well as an outstanding
on-site sales office that included the finishes and fittings that would be
included in the project.
The resulting campaign saw all the apartments sold off the plan including a
record price in the region for a one bedroom apartment at $1,090,000.
For this extremely successful campaign ULH were a finalist in the NSW UDIA
Awards for Excellence in Marketing (2004).
Location:
South Curl Curl is located approximately 18km north east of Sydney on the
northern beaches. Unlike many of the major city beaches, Curl Curl has
retained its sleepy north coast atmosphere. This is largely due to it being the
furthest beach on the peninsula from Pittwater Road.

P R O J E C T O V E R V I E W
CENTENARY PARK
PARRAMATTA, NSW
PROJECT SYNOPSIS
Year of Appointment: 2001
Project Type: Land
Suburb: Old Toongabbie/Northmead NSW
Client: Stockland Group
Value: $20,000,000
Project Director: Christopher Lowry
Overview:
ULH Directors were appointed to devise and implement a marketing and
promotional strategy for the community title land development in Old
Toongabbie in the Parramatta LGA.
The development consisted of 99 homesites ranging in size from 350sqm to
over 1000sqm. The development also comprised of a community facility with
a clubhouse, tennis court and swimming pool. As the land had previously
consisted of Cumberland Transitional Forest there were significant
environmental constraints that were placed on purchasers. ULH were able to
co-ordinate an open line of communication and liaise between Council and
purchasers to ensure the purchase process and the Development Application
process ran smoothly. The entire development was sold off the plan prior to
completion of civil works. ULH were also instrumental in the creation of a
strong community association that has since lobbied with Council to have the
suburb name changed from Old Toongabbie to Northmead.
Location:
Located in the local government areas of Parramatta and Baulkham Hills
Northmead is 26 kilometers west of Sydney.
Northmead is a hilly low to medium density suburb of houses, townhouses and
apartment buildings framed on its eastern edge by natural bushland.

P R O J E C T O V E R V I E W
HIGHLANDS RIDGE
KELLYVILLE, NSW
PROJECT SYNOPSIS
Year of Appointment: 1998
Project Type: Land subdivision
Suburb: Kellyville, NSW
Client: Winten Property Group
Value: $136,000,000
Project Director: Peter Lowry
Overview:
The goal of the Highlands Ridge project team was to build a dynamic
community in a newly created urban area. Peter Lowry was commissioned to
research the target market for the project and was then appointed by the
Winten Property Group to market the land based on the findings of the
research.
The vision was to build a new and dynamic community with large lots and
quality housing. Large lots ensured high quality houses which were in high
demand.
The challenge was to create awareness and market acceptance of a new and
poorly perceived en globo parcel. This was one of the first land subdivisions in
the North–West sector and was a pioneering site.
The project has been one of the most successful in Sydney, with an average
sales rate of between five and nine lots per week for the 693 lot estate.
Location:
Highlands Ridge was a prestigious large lot development situated at Rouse Hill,
between historic Windsor and the commercial centre of Castle Hill.

P R O J E C T O V E R V I E W
THE OUTLOOK
KELLYVILLE, NSW
PROJECT SYNOPSIS
Year of Appointment: 1998
Project Type: Land
Suburb: Kellyville, NSW
Client: Stockland Group
Value: $120,000,000
Project Director: Peter Lowry/
Christopher Lowry
Overview:
Our group initiated and were involved in the acquisition of the site as well as
the design and implementation of the marketing and sales program for the 700
lot subdivision.
This was the first major acquisition of en-globo land in the Rouse Hill area by
Stockland. Negotiations for the acquisition of such a large site were complex
and protracted.
After the acquisition our group was involved in the market research including
product type, lot frontages and areas, covenants, pricing and sales of the award
winning project.
Developed by the Stockland Group, the estate is located in the prestigious
Beaumont Hills neighbourhood, featuring award winning homes and attractive
tree-lined streets. The homesites were planned to maximise beautiful valley and
bush views.
Location:
Opposite Homeworld 3 the site is located one kilometre west of Kellyville on
the Windsor Road.

P R O J E C T O V E R V I E W
THE PIANO FACTORY
ANNANDALE, NSW
PROJECT SYNOPSIS
Year of Appointment: 1997
Project Type: Urban Renewal
Suburb: Annandale, NSW
Client: Walker Corporation
Value: $45m
Project Director: Peter Lowry
Overview:
The Piano Factory is a gated classic urban renewal project of 131 apartments
which involved the conversion of the historic Beale Piano Factory, in
Annandale, into a collection of superb one, two and three bedrooms
apartments meticulously developed by Walker Corporation. The old factory
yard was transformed to a delightful recreation area with a tennis court,
swimming pool, gymnasium and pergola, all set in landscaped gardens. We
were employed to develop and implement a marketing strategy for this project.
The preservation of the historic factory façade was greatly applauded by
neighbours and historians.
The apartments offered a variety of floorplans, but shared high quality
construction and superb finishes and were sold off the plan at the rate of 10
per week exceeding all expectations.
Location:
The Piano Factory is located in Trafalgar Street, Annandale, one of Sydney’s
most popular near city addresses. Located only 20 minutes to the City and
close to Sydney University, hospitals, village shopping and excellent transport.

P R O J E C T O V E R V I E W
WINDSOR DOWNS
WINDSOR DOWNS, NSW
PROJECT SYNOPSIS
Year of Appointment:: 1996
Project Type: Rural/Residential
Suburb: Marsden Park, NSW
Client: The Angliss Property Group
Value: $70,000,000
Project Director: Peter Lowry
Overview:
The development was a rural/residential estate consisting of 350 blocks -
243 x 4000sqm– 107 x 8000sqm owned by The Angliss Property Group.
The parcel of land consisted of 359 ha of grazing land associated with the
Riverstone Meatworks.
Two years prior to the release of the project considerable market research was
undertaken to determine the most market friendly product and the optimum
prices which could be achieved.
The vision was to devise and implement a housing estate with room to move in
a semi rural setting with the domestic benefits of city living.
The challenge was to overcome the negative market perceptions of the area, as
the surrounding areas were subject to flooding and to devise marketing
strategies which could overcome the economic downturn at that time.
The group was responsible for devising the marketing strategy for the project.
Peter Lowry, through our company Land Sales & Management, was responsible
for the control of the marketing operation throughout the duration of the
project, achieving and surpassing all targets set.
Project Success:
The project won the prestigious UDIA Marketing Award for Excellence in
1995.
Location:
The site was part of 3238ha between Riverstone and Windsor in the
Hawkesbury Shire 45kms from Sydney and 25kms from Parramatta on
Richmond Road.

P R O J E C T O V E R V I E W
THE PAVILION
ROUSE HILL, NSW
PROJECT SYNOPSIS
Year of Appointment: 1996
Project Type: Land
Suburb: Rouse Hill, NSW
Client: Stockland Group
Value: $37,000,000
Project Director: Peter Lowry
Overview:
The vision for this HWLS project was to market an integrated housing estate
with 265 blocks ranging from 230sqm to 850sqm at Rouse Hill.
The challenge was to ensure the compatibility of lot sizes and to pioneer the
most westerly fringe of the new releases in the North-West Sector.
HWLS, our associate company, was responsible for the selling of the lots for
the Stockland Group. Our group achieved record sales with high client and
customer service satisfaction in a difficult market environment prior to the
establishment of the current infrastructure and major facilities.
The estate was designed around a cricketing theme. A pitch, a picket fence
around an oval and a pavilion or large gazebo were most effective in the
development and marketing
Location:
Located on Windsor Road at Rouse Hill, 2 km north of the proposed Rouse
Hill Town Centre and 40km north-west of Sydney CBD.

P R O J E C T O V E R V I E W
ST MARYS MEWS
BALMAIN, NSW
PROJECT SYNOPSIS
Year of Appointment: 1988
Project Type: House and land
Suburb: East Balmain, NSW
Developer: Arella Pty Ltd
Value: $20,000,000
Project Director: Peter Lowry
Overview:
This 28 townhouse development at St Mary’s Mews was the culmination of
extensive market research, community consultation and a rigorous process of
design selection.
This land and building development on a 9000sqm site within walking
distance of East Balmain wharf adjoined the Blackett designed Anglican St
Marys Church. The church was the theme used for the architectural design of
the homes, mostly sold with building development approvals and designs in
keeping with the charm of old Balmain homes.
Car parking was provided, some homes with two to four spaces which was
new to the area. Security gates were installed at the entrance to the estate and
within the new precinct.
Some townhouses were built to ensure the overall standards were maintained.
The site was heavily landscaped and a Home Owners Association was formed
to ensure ongoing maintenance of the gardens.
The average floor area was twenty four squares. Ample storage areas were
provided to each home as well as large entertaining areas.
Location:
This inner west East Balmain development was an infill site located on
Darling Street near shops, restaurants, hotel, churches and transport.

P R O J E C T O V E R V I E W
THE CLOISTERS
ST IVES, NSW
PROJECT SYNOPSIS
Year of Appointment: 1987
Project Type: Land Subdivision
Suburb: St Ives NSW
Client: Arella Pty Ltd
Value: $10,000,000
Overview:
The Cloisters was a unique estate of twenty prestigious level homesites set in St
Ives.
As the property was purchased from the Brigidene Convent and was developed
into large secluded lots in a cul-de-sac offering privacy and individual character.
Covenants were developed to ensure that all houses proposed to be
constructed on the estate were approved by one of Sydney’s leading North
Shore architects in consultation with the developer.
The result was a quality of product and a secure investment.
The site was close to a national park, schools, shops and waterways.
Lots ranged in size from 930sqm to 1,300 sqm.
Location:
The site is close to a national park, schools and waterways and within walking
distance of St Ives shopping centre.
Off Mona Vale and Woodbury Roads the cul-de-sac was named the Cloisters.

ACHIEVEMENTS
A C H I E V E M E N T S
PROJECT/DEVELOPER CLIENT YEAR INVOLVEMENT NO.
PROPERTIES
House & Land, Land only
Sienna Gardens, Claremont
Meadows Investa 2009 Sales 98
Freemans Ridge, Horningsea Park Inghams 2008 Sales 900
Emery Residences, Narwee Sunland Group 2008 Sales 79
Elysia Residences, Glenmore Park Sunland Group 2008 Sales 58
Castel Residences, Castle Hill Sunland Group 2007 Sales 51
Erithwood, Bundanoon
Private
Developer 2008 Sales 14.96ha
Frenchs Forest CBD Prestige 2008 Sales 9
Dido Street, Kiama Boral 2008 Sales 3.6ha
Eurama, Faulconbridge Adelaide Bank 2008 Sales 5
Sedgley Farm, Bundanoon
Private
Developer 2007 Sales 26
The Peak, South Turramurra Falcon Ridge 2007 Sales 9
Parkside on Somerset, Epping Urban Pacific 2007 Sales 20
Willow Brook Estate, Bundanoon Gailen Pty Ltd 2007 Sales 49
Dight Street, Richmond Lowlands
Boral
(Resources) 2007 Sales 170ha
Taylors Rise, Sussex Inlet Multiplex 2007 Sales/Advisory 196
Caddens Grove, Claremont
Meadows Allam Group 2007 Sales 56
Woodlands at Wahroonga Stage 2 DOP 2006 Sales 9
Woodlands at Wahroonga Stage 1 DOP 2006 Sales 10
Lindfield Heights CSIRO 2005 Sales 29
Penrith Lakes PLDC 2005 Advisory 4900
The Outlook Stockland 2003+ Sales 700
Reflections Arella 2003 Developer 50
Minto/Revesby Dept. Housing 2000+ Advisory 800
Centenary Park Stockland 2002 Research/Sales 100
Excelsior Park Private 2002 Sales 39
ADI Site Lend Lease 1994+ Advisory 5,000
Highland Glen Stockland 2002 Sales 225
Ferndale Winten 2001 Research/Sales 28
Gandangara, Barden Ridge
Gandangara
Local Aboriginal
Land Council
2009 Sales 39
Highlands Ridge Winten 2000
Sales and
Advisory 693
The Pavilion Stockland 1999 Sales 265
Deer Park, VIC Angliss 1998 Advisory 2,500
The Manor Stockland 1996 Research/Sales 50
Windsor Downs Angliss 1995 Sales 350
Sydney Water Sydney Water 1995 Advisory 12,000
Blacktown Council
Blacktown
Cncl 1995 Advisory 1,300
Mango Hill, QLD Lend Lease 1995 Advisory 9,983
Annandale Estate, QLD Angliss 1994 Advisory 400
Caloundra Downs, QLD Lend Lease 1993 Advisory 3,000
Penrith Council
Penrith
Council 1993 Advisory 107
The Chase Stockland 1992 Sales 500
Glenmore Park EFG 1990
Sales and
Advisory 300
Castle Lea Anglican 1987 Sales 365
Kimberly Park Arella 1983 Sales 35
Barden Ridge Arella 1983 Sales 135
High Density
Pacific Views Pacific Views 2003 Research/Sales 17
Central Square Walker 2000 Advisory 350
Piano Factory Walker 1998 Sales 131
CSR Site Pyrmont Lend Lease 1999 Advisory 1,500
Aurora Consortium Various 1998 Advisory 1,800
St. Marys Mews Arella 1993 Research/Sales 38
Dalmar Anglican 2000 Advisory 130
Yallah
Macquarie
Bank 2001 Advisory 300