Urban Land & Housing

ULH

MARKET RESEARCH

The most effective risk management strategy in any real estate project is based on research. Our market research services form an integral part of our marketing services.

Our experience on the 'coal face' combined with formal, focused and systematic research allows for us to paint a more detailed picture of what is really happening in the marketplace.

Our extensive knowledge of the Greater Sydney Region allows us to undertake detailed market research in relation to both current and proposed projects including identifying potential buyers and suitable product options ensuring suitable product is developed in appropriate stages at the right price at the right time.

Our research department can offer external consultancy services to suit the individual needs of each client.

Below are some of the projects the directors of ULH have been involved in:

ULH BADGERYS CREEK, NSW
Future Business and Industrial Park	Peter Lowry has been engaged by a consortium of landowners for a major business and industrial park of 875ha at Badgerys Creek.
ULH LOWES CREEK, NSW
Future Residential Potential of 5,700 lots	Peter Lowry has been appointed to Chair the Lowes Creek Consortium formed by a group of major landowners to investigate the potential of the land for residential development of a possible 5,700 lots.
ULH PENRITH LAKES DEVELOPMENT CORPORATION, NSW
Potential rezoning to residential	Peter Lowry was engaged in an advisory role by Boral Ltd in relation to the potential rezoning of lands in the Penrith Lakes area.
ULH MINTO/REVESBY, NSW
Department of Housing Existing Suburb 1300 Homes	We were responsible for providing market advice and research for the renewal of a 1300 home housing estate. This involved working closely with the Department of Housing and providing innovative solutions to the challenges faced by the Department.
ULH AURORA CONSORTIUM, NSW
Olympic Village Consortium 1,500 Apartments and Townhouses	Peter Lowry was bid director to the Aurora Consortium. The consortium comprised of some of the biggest company in the property industry including Walker Corporation, Macquarie Bank, Stockland, Multiplex and Daewoo.
ULH ROPES CROSSING, NSW
Lend Lease Residential Masterplanned Community 8,000 Lots	Ropes Crossing will eventually house between 8,000-10,000 people. Peter Lowry was requested to provide advice on market research findings and proposed marketing strategies between 1994 and 2004.
ULH YALLAH, NSW
Macquarie Bank Masterplanned Community 300 Lots	Preliminary research undertaken on behalf of Macquarie Bank identified key issues and preferred product mix to enable this unique site to be developed by the Winten Property Group.
ULH NORTH WEST SECTOR, NSW
Sydney Water 12,000 Homesites	The group undertook a review of supply and demand in the North West Sector for Sydney Water and the Auditor General.
ULH MANGO HILL, QLD
Lend Lease Masterplanned Community 9,983 Lots	The group provided marketing information to Lend Lease in preperation for the planned development of a new suburb in Mango Hill.
ULH ANNANDALE ESTATE, QLD
Angliss Properties Masterplanned Community 400 Lots	The group provided advice to Angliss Properties on the marketing and promotion of this award winning estate in Townsville. Located opposite Laverick Barracks, the estate was positioned as the benchmark for quality developments in Townsville.
ULH CALOUNDRA DOWNS, QLD
Lend Lease Masterplanned Community 3,000 Lots	A marketing analysis and forecasting report was prepared by the group to assist Lend Lease and EFG-Australia to determine the best marketing positioning and to provide strategic guidance for future planning and development of the 3000 lot site.
ULH DEER PARK, VIC
Angliss Properties Masterplanned Community 2,500 Lots	The Deer Park development team were faced with negative perceptions of the area. The group designed the market research brief, analysed the findings and developed the marketing strategy.
ULH CENTRAL SQUARE, NSW
Walker/Australand 350 Managed Apartments	Walker Corporation consulted the group to provide estimates of value and design appropriate marketing strategies for this infill project at Broadway in Sydney.
ULH JACKSONS LANDING, NSW
Lend Lease High Density Mixed Use 1,500 Lots	The group was responsible for providing inital competitive product profile, propsed product mix and product pricing prior to this project's release.